Privacy Policy

Last updated: 30 mayo 2026

This Privacy Policy explains how nfl Sports Betting Stats («we», «us», «our») collects, uses, shares and protects personal data when you visit our website and read our editorial coverage of NFL sports betting statistics and UK market analysis. We are committed to compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

nfl Sports Betting Stats is an independent editorial publication focused on data-led coverage of NFL sports betting in the United Kingdom. We are not a sportsbook, we do not accept stakes, we do not process payments and we do not operate a UK Gambling Commission remote betting licence.

What personal data we collect

We collect only the minimum personal data needed to operate the site and improve our editorial product. The categories of data we may process include the following.

Technical data, including the Internet Protocol address of the device you use to access the site, your browser type and version, your device type, your operating system, the referring URL that led you to our pages, the language preference your browser sends, and the time and date of each page request.

Usage data, including which articles you read, how long you spend on each page, which links you click, your scroll depth on long-form pages, the search terms that brought you to the site, and aggregated session information.

Communications data, where you choose to contact us directly. This is limited to the name, email address and message content you voluntarily submit.

We do not knowingly collect personal data from anyone under the age of 18. Sports betting and gambling-adjacent content is restricted to adults in the United Kingdom.

How we collect personal data

Personal data is collected through three channels: directly from you, when you choose to contact us; automatically, when your browser interacts with our pages and our analytics tools; and through third-party services where we have integrated their measurement tools into our site, subject to your consent where required.

Legal bases for processing

We process personal data under the following legal bases set out in Article 6 of the UK GDPR. Consent, when you have actively chosen to allow non-essential cookies or analytics tracking. Legitimate interests, where the processing supports the secure operation, audience measurement and editorial improvement of the site, and the interest does not override your rights and freedoms. Legal obligation, where we are required to retain or disclose data by UK law, regulatory request or a court order.

How we use personal data

We use the personal data we collect to deliver our editorial content, measure aggregate audience behaviour to improve the quality and relevance of our articles, secure the site against fraud, abuse and malicious traffic, respond to messages you send us, and comply with applicable legal and regulatory obligations in the United Kingdom.

We do not sell personal data to third parties. We do not use personal data to display targeted advertising on the site. We do not share data with sportsbooks, affiliate networks or any operator licensed by the UK Gambling Commission.

Cookies and similar technologies

Our use of cookies and similar tracking technologies is described in detail in our separate Cookie Policy at /cookie-policy/. We use strictly necessary cookies that do not require consent, and analytics or preference cookies that we only set after you provide consent through our cookie banner.

Sharing personal data

We may share personal data with the following limited categories of recipient, and only where strictly necessary. Service providers who host the site, deliver content through a content delivery network, and provide aggregated analytics, all bound by contractual data protection obligations consistent with the UK GDPR. Professional advisers such as lawyers, auditors and insurers, where their work requires limited access to personal data. Public authorities, where we are obliged by UK law to disclose personal data to meet a legal, regulatory or law-enforcement request.

International data transfers

Where our service providers process personal data outside the United Kingdom, we ensure that the transfer relies on a lawful mechanism recognised by the UK GDPR. This may include an Adequacy Regulation made by the UK Secretary of State, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, together with any supplementary safeguards required by the circumstances of the transfer.

How long we keep personal data

Personal data is retained only for as long as necessary for the purposes for which it was collected, or to comply with our legal, regulatory and accounting obligations. Server log data is retained for a maximum of twelve months unless required for an active security investigation. Aggregated analytics data is retained for a maximum of twenty-six months. Direct correspondence is retained for as long as needed to handle the matter and for a reasonable period after, in line with applicable limitation periods under English law.

Your rights under UK GDPR

If you are a UK or European resident, you have the following rights in relation to your personal data. The right to be informed about how your personal data is processed. The right of access to a copy of the personal data we hold about you. The right to rectification of inaccurate or incomplete personal data. The right to erasure of your personal data, subject to legal exceptions. The right to restrict processing of your personal data in defined circumstances. The right to data portability, in defined circumstances. The right to object to processing carried out under our legitimate interests. The right to withdraw consent at any time, where processing relies on your consent. The right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects, which we do not currently carry out on our site.

To exercise any of these rights, please contact us using the route described in the Contact section below. We will respond within one calendar month of receiving a valid request, in line with UK GDPR timelines.

Right to complain

If you are not satisfied with how we have handled your personal data or a request you have made, you have the right to lodge a complaint with the Information Commissioner’s Office, the United Kingdom’s independent supervisory authority for data protection, accessible at the ICO’s official website ico.org.uk.

Security of personal data

We apply appropriate technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include encryption in transit using TLS, access controls on our hosting infrastructure, regular security review of our content management and analytics tooling, and contractual data protection clauses with our service providers.

Links to third-party websites

Our articles include links to official third-party websites such as the UK Gambling Commission, the National Football League, the British Gambling Commission’s safer-gambling partners and academic publications. We are not responsible for the privacy practices of these external sites. Please review the privacy notices of any third-party site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or service providers. The version in force is the one published on this page, with the date of the most recent update displayed at the top. Continued use of the site after a change constitutes acknowledgement of the revised Privacy Policy.

Contact

For any question, request or complaint relating to this Privacy Policy or your personal data, please contact the editorial team at nfl Sports Betting Stats via the contact route published on the About Us page. We do not list a postal address or telephone number on the site. We aim to acknowledge data-protection enquiries within five working days.